VIDEO CLIP
Cheikh Ibra Fam • Ayitaria (feat. Cheikh Lô)
Disques Nuits d'Afrique / Believe
AYITARIA, A CALL TO PARTY AND DANCE
“Ayitaria” is a word in Bambara language that means “come”, “come quickly” and is associated with a Malian dance, the Guéré dance. The term was used to call people to attend an exceptional event, not to be missed.
In this song, Cheikh sings this call to gather in Bambara while keeping the traditional rhythm of the accompanying dance.
The Ayitaria video clip brings out the cheerful and festive Africa: people, children and adults, getting ready, preparing to answer the call “Ayitaria” to go and dance and participate in the party.
A DUET WITH THE ARTIST CHEIKH LÔ
Inviting the Senegalese Cheikh Lô on this track allowed Cheikh Ibra Fam to realise a dream: to work with an artist he esteems and with whom he shares many common points, notably the Baye Fall culture, a Senegalese culture that advocates simplicity, sharing, humility of soul and spirit. They both share the first name of the marabout who initiated this movement, Cheikh Ibrahima Fall.
On “Ayitaria”, Cheikh Lô’s inimitable voice is complemented by infectious mbira lines and succulent harmonies. Ayitaria’ makes you feel in Africa, of course, but above all in Mali, a tribute to the origins and culture of Cheikh Ibra Fam’s mother.